Jesan Sorrells of Human Services Consulting and Training will present on digital content marketing tips and techniques. Topics include recent developments in FAcebook AD and Google AD paid search along with tips and tricks for maximizing reach of such ads, updates to the Google keyword search function, information regarding Google AMP project, FAcebook's modified trending topic list and how to leverage LinkedIn and Twitter. Learn how websites must be both mobile optimized and mobile responsive to rank in search and how SEO and blogging have expanded past merely noting information. Learn what you should be doing as a small business owner in advertising on non-traditional platforms, such as social media, using reviews to drive traffic, and maximizing integration of F2F interactions in your business to ensure online conversion.